Jamie Mottram is the President of meme-based apparel maker BreakingT. The company leverages real-time social monitoring to design, produce and sell a selection of hundreds of T-shirts in close to real-time. The shirts capture moments and trending memes, have become must-have additions to the collections of sports fans and players alike, and are licensed by college and pro teams, the MLBPA, NBPA, WNBPA, MLSPA, and the USWNTPA.