Scaling a company is hard enough, but scaling a hard goods company from 5 employees to more than 100? That’s rare regardless of industry.

We speak with Jim Huether, CEO of Hyperice and learn why the recent Normatec acquisition was a no-brainer for Hyperice, their new wellness pod product, and what his company is doing both internally and externally to battle COVID. 



Show Transcript

John Peters: [00:00:00] Welcome back to the Sport Lifestyle Podcast. I’m your host John Peters, and today we’re honored and thrilled to have the CEO of Hyperice, Jim Huether, with us. Jim, welcome to the show.

Jim Heuther: [00:00:10] Thank you for having me guys. Really excited to be here.

John Peters: [00:00:12] Yeah, no, thank you for coming on during what’s a crazy time in our industry, uh, COVID and, uh, I think it’s probably best to start here, Jim. I, I’ve seen Hyperice quoted in several articles, uh, around some sports technology, but other articles call calling you a wellness company. Why don’t you tell our listeners how you define the company and what Hyperice is.

Jim Heuther: [00:00:35] Yeah, of course. And we actually started out in, a lot of people know us as being a sports performance company because you see our products on pro athletes quite a bit on TV and the NBA, NFL. And that’s really where we started. That was our roots. We wanted to be a company that was enhancing performance, um, longevity recovery and mobility for athletes.